![](https://framerusercontent.com/images/9xs2ktdW8jWJATZ4rhlLu3lTIM.png)
g2x
User Research | Usability Testing | Interaction DesignInformation Architecture | Design System
Made using Figma, Miro, Dovetail, and Illustrator.
about
my role
design challenges
G2X's original landing page - just a page that led to either of our platforms.
These personas were built after a 2-week research sprint where we interviewed current G2X users spanning different job descriptions including C-Level Executives, Business Developers, and Capture Professionals. We also completed a thorough competitive analysis, combing through our direct and indirect competitors. Additionally, we held numerous stakeholder interviews to ensure that our designs were aligned with user needs as well as business needs.
As newcomers in the field of Government Contracting, our team also used G2X's invaluable insights to learn all that goes into making a proposal and then bidding for a government contract. We learned that it is a highly competitive industry, where knowing every facet of an RFI or RFP is crucial - hundreds of thousands of dollars (even millions!) - could be at stake.
Bringing this information to the forefront and making it accessible to our users is a driving force behind our design decisions. Browsing and navigating through government websites like Sam.gov is like pulling teeth - it takes hours if you don't know what you're looking for and it's just painful.
Our research consisted of user interviews and user testing. We also had our users participate in card sorting activities. It was through those card sorting activities that we were able to get amazing insights into how exactly our users use G2X on a daily basis.
These insights were able to inform our design decisions and let us know what our users actually want and use, and in turn, use that to design for prospective users.
![](https://framerusercontent.com/images/s2yOBPtGtFL4gV8v8LI5QKP7KQ.webp?scale-down-to=1024)
Priority matrix completed by a G2X user
Card sorting exercise
Various iterations of the landing page were tested among current users and stakeholders. Each testing session resulted in numerous ideas and things to change, keep, or get rid of. One thing that I love about designing is that it always keeps you on your toes. Your design can look one way today and look totally different tomorrow. In total, we had at least 20 different iterations of the landing page in total. The final landing page is a culmination of that collaborative effort.
While working concurrently with our landing page project, I spearheaded getting our design system into place and documented. Since we were the first design team at G2X, no other design system was in place so we had to make sure that we had one for the future.
Having a design system in place makes everyone on the design team's lives easier because everything is documented and implemented within our Figma library. This design system will also make onboarding new designers easier because our design system answers a ton of questions.
A pet peeve of mine is a messy Figma file. Setting up a clean and functional Figma file from the get-go definitely avoids headaches down the road.
The next phase of our project was to take the legacy platform and to convert it into a fully customizable and user-friendly dashboard. Each dashboard would be tailored to each of our users through an initial onboarding session and would populate with widgets according to their use case.
To come up with these initial designs, we spent about a 2 week sprint researching and interviewing users. While these are preliminary designs, they showcase a culmination of about 3 months of work.
Many exciting things are in the works for our users at G2X! I'm so excited to see where this journey takes us.
Thank you for reading this case study. I feel really proud of the work that I accomplished at G2X!
Feedback and comments are always welcome so please feel free to get in touch!
© 2024 melissa neira